Maximizing the value of your LinkedIn profile
You work incredibly hard on creating a stellar LinkedIn profile with a professional photo, and compelling headline, and thorough summary. However, it does not end here. A recent Forbes article highlighted some key ways to maximize the value of your profile:
- Make it visible. You do not want all the time and effort you spent creating the profile going to waste. Showcase your profile. Allow anyone to see your public profile to gain exposure.
- Keep it current. The more you interact with your profile, the more likely it will be seen by others. Update your status regularly–let others know what you are working on, the events you are attending, and share links to content you find interesting.
- Direct people to your profile. There are two ways to direct others to your profile. You can create a QR (quick response) code that links directly to your profile. A QR code can be added to business cards, resumes, cover letters, etc. You can also create stickers with QR codes and add them to name badges at networking events. Another way to share your profile is through LinkedIn buttons. You can add these buttons to your email signature, blog, websites, etc.