Research-supported ways to be persuasive

Persuasion does not always have to be negative. It can be used to describe the benefits and logic of an idea to gain agreement. The ability to persuade is crucial in business and the most successful individuals in the corporate world are those that can persuade. A recent article in the Harvard Business Review highlighted research-based traits of exceptionally persuasive individuals:

1. They do not hesitate to take a bold stand. Do not use qualifiers such as “I think” or “I believe”. Be confident in what you say even if they are just opinions.
2. They modify how quickly they speak. If your audience is likely to disagree, speak faster. Speaking faster gives them less time to form their own counter-arguments, so you will have an easier time convincing them. If your audience is likely to agree, speak slower. Speaking slowly will give them time to evaluate your arguments and factor in their own thoughts.
3. They start by looking for small wins. Start with statements that you know your audience will agree with instead of jumping right into the end of your argument.
4. They adapt to how their audience likes to process information. Know your audience. Do not ask for instant agreement if you know the audience likes to take time to process. Do not ask for deep thought or reflection for those that like to make quick decisions.
5. They share negatives, as well as positives. Show your audience that you understand opposing viewpoints. Sharing misgivings of your idea demonstrates you understand the problems and know how to mitigate them.
6. They consistently draw positive conclusions. Instead of telling your audience what to avoid, stick with positive outcome statements. Positive statements are more persuasive.
7. They choose the right way to communicate. Different types of people communicate differently. Some communicate better in email while others communicate better in person. Face-to-face communication tends to more effective for closer relationships.
8. They make sure they are right. Be clear, concise, and to the point. Know how to frame and deliver your messages.